Suppose you made up your mind and decided to become an email marketer. At first, once you send a lot of e-mails, some of them read advertisement e-mails with interest, so you might think that you only need to send a lot of e-mails for email marketing.
Email Marketing
Therefore, there are two things you think you need at first.
Therefore, when you think about email marketing, you will have two things in your mind.
- Large number of e-mail addresses
- Massive E-mail sending program
If it is not a large amount of work with hundreds of thousands of tasks, there is a method that can be obtained by one person working hard. It is a way to find out people’s e-mail addresses and send e-mails with their own IDs by going around places like cafes and blogs on portals.
However, if there is a large quantity, it should not be. If you have programming-related skills, you may be able to create and use your own programs, but otherwise, you will be in a situation where you cannot solve it yourself.
So if you keep searching or ask someone around you, you’ll find that there are two ways to do email marketing.
- Purchase of mail extraction/sending program with money
- Send money and request a bulk e-mail delivery agency
There are these methods.
As you can see, these methods cost money. But it doesn’t cost that much. In the case of the program, it can be purchased for tens of thousands of won, and the request of a sending agency also sends tens of thousands of e-mails for tens of thousands of won.
There is also a way to advertise through formal advertising media, but formal advertising requires a great deal of money to be effective. As I explained in the previous article, I don’t have the money, so I’m looking for these cheaper B-class ads.
Advertising costs will always be a difficult concern because spending money doesn’t mean that you can get an unconditional effect.
1. Block
If you don’t use an agency and send emails yourself, the first barrier you’ll encounter is “blocking”.
Email marketing is what people call spam and you can even report it. If you are reported, you will have to pay a fine. But honestly, it’s unlikely that you’ll get reported unless you send out as much spam emails.
Therefore, the first problem encountered in reporting is “blocking”. “Block” means that emails you send are blocked without reaching the sender.
On the portal server, you are already fighting a muddy war with countless email marketers besides you. Their software system, like AlphaGo, works the brain, analyzes tons of e-mails, and identifies spam e-mails. Whether numerous e-mails with the same subject and content are sent, or whether the subject or content of the e-mail contains content that can be viewed as an advertisement, etc., it finds spam e-mails by analyzing them with various algorithms.
So, if the e-mail is judged to be spam, it is blocked, and all other e-mails sent by the sender are treated as spam e-mails. This is blocking.
2. Evidence of Being Blocked
There are usually two types of evidence of being blocked. There are cases where the mail sent by the person cannot be sent and all of them are returned and returned, and there are cases where no matter how much mail is sent, it is not sent to the person receiving the mail.
In particular, the latter cannot immediately notice the person who sent the e-mail. So, you have to be aware of it.
3. Knowing
When you send a large amount of e-mail, it means inserting your e-mail address in the middle. At this time, your e-mail address is not the same address as the sender, but a different address, which refers to another account you can verify.
If the mail you send to people is blocked and not being sent, isn’t it that your mail won’t arrive even with your clever account? So, using this method for email marketing, you can find out if you are blocked or not.
4. Reasons for not Notifying Mail Blocking
But why does the portal just block the mail sent by the sender without notifying the person that it has been blocked? So, isn’t it wrong in the portal? The first person to send e-mails may be misunderstood by sending out tens of thousands of e-mails with excitement, and then grasp the head of the head when he realizes that it has not been transmitted until a long time later.
This is what portals aim for. The portal is still tired and suffering from spam marketers. Even if it’s a small community, not a big portal, any manager with experience running places where thousands of people go in and out will understand what this means.
If you tell the spam marketer that “your email has been blocked a number of times,” the information will help the spam marketer. I hope it helps them plan their strategies and find new ways to attack spam, but it doesn’t do any harm to them. So there’s no reason the portal will tell you to block mail.
Think about it in the opposite position. The portal says, “I’ve blocked all of your e-mails~ I’m secretly blocking them. Do you know that they’re being sent right now? If you’re doing it, it could hurt spam marketers.
This is a fight between the one who wants to send and the one who wants to stop. So, it is natural that the portal does not give information.
5. Better than Being Reported
Don’t be so pissed off that you’ve been blocked from mail. It is 100 and 1000 times better than being reported and paying a fine.
To be honest, it’s possible on the portal to report you for sending spam emails and get you legally punished. They are those who already have the ability to do so.
However, humanly, you are looking at you first because you know that you are struggling to live, and secondly, because there are too many spammers, it is annoying to report one by one. This is because proceeding with legal proceedings is also an overworking task.
So don’t hate portals that block your mail. It is the marketers who should be sorry.
6. Methods to Avoid Blocking
Several methods are being used to avoid email blocking.
It creates multiple accounts to send mail and disguises as if there are multiple senders using IP bypass. In addition, the contents of the e-mail are mechanically generated by a program, and the text is mixed so that it appears to be different contents even though the same advertisement mail. It also shows tremendous dignity to avoid legal penalties by making the mail sender’s server foreign.
In addition, in such a marketing side, people with thicker bones have acquired the know-how to reduce blocking rates and successfully send large amounts of e-mails, and these super-advanced marketers are extremely hated and hated by portals.
7. Would it be Better to Leave it to a Professional Company?
In addition to the individual direct mail marketing method, there is a method of requesting an agency to a professional company. This method is more expensive than doing it yourself. Comparing advertising costs would be as follows.
Direct advertising <Use of advertising companies <Use of formal media
So, if you have a certain amount of money, you sometimes ask a professional advertising company. Then there are two problems.
- Is the company really good at work?
- How effective will the advertisement be?
If you’re an old company, you can say that most of them do some reliable work. If you have a lot of opinions from other buyers and have any questions, you can call directly to inquire.
Once you leave the job to a professional company, you no longer have to worry about whether or not mail is blocked or what program to use. As much as you paid the money, someone else does the job for you. Also, aren’t they’experts’ in this area?
If so, how Effective will the Advertisements Carried out like that?
It can be said that there are many cases of this. There are a variety of cases, from cases in which an advertisement was spent hundreds of thousands of won and no effect was found to a case where there was a great effect.
The content of the content is also important because it is an advertisement, and it will not be easy to predict the result because numerous conditions such as advertisement target, advertisement timing, competition with other advertisers, etc. can affect it.
