Social media is a powerful tool, and there are plenty of ways to leverage it. You can create a compelling presence that connects with your target audience with a well-thought-out strategy.
If you plan on using Tumblr as a part- or full-time social media strategy, read on for some helpful tips. Once you understand how the platform works and discover the best ways to use it, you’ll be well on your way to creating a successful plan.
How to Make Tumblr a Part of Your Social Media Strategy
Unlike Facebook and Instagram, Tumblr is a platform designed to be highly visual. That’s why it’s an excellent choice for businesses looking to share more engaging content. Tumblr is also extremely popular among millennials, which means it could be a great fit for your brand.
Tumblr’s large and diverse user base makes it a good option for reaching a variety of consumers and can be used for a number of different purposes, including marketing, advertising, and content strategies. Below are some tips that you can use for a successful Tumblr social media strategy.
Create a Meaningful Brand Presence
By creating visually appealing content on Tumblr, you can develop a strong brand presence on the platform for your target audience. With Tumblr’s large user base and visual nature, it’s a great choice for marketing your brand, products, and services. Visual content, like images, videos, and GIFs, helps you create more engaging posts to connect with your target audience.
Be Unique and Showcase Your Company Culture
While brand presence is important, it’s even more vital to be unique and stand out to present your company culture. Luckily, that’s one of the ways Tumblr delivers, and since it’s a true visual platform, it’s a good choice for sharing images and videos.
Visual content is one of the best ways to showcase your company’s identity. You can express your brand and compellingly convey your message with images, text, and even GIFs to expand the effectiveness of your social media strategy.
Use Animation and Video
Although images can be used to create a visual brand presence, Tumblr is better suited for videos. Captivating videos on Tumblr will surely appeal to millennials, and because they drive engagement, your brand will get the awareness it deserves.
To create effective video content for Tumblr, you can use various software. Video creation apps like Quick, Adobe Premiere Rush, Splice, InShot, KineMaster, and iMovie make it easy to create professional-looking content. If you prefer, you can publish your videos on YouTube and other video-sharing platforms and share the links on Tumblr.
Repurpose Old Content
Hopefully, your social media strategy includes repurposing content. If not, consider using Tumblr as an opportunity to do so. For example, you might use Tumblr to reuse and repost content you’ve already created.
While repurposing existing content may seem like overkill, it can be a great way to save time and show off some creativity. It can also be a wonderful method to use old content that has lost some of its value. With Tumblr’s large user base and visual nature, repurposing content can be a great way to bring it back from the dead.
Use Proxies on the Tumblr Website
Tumblr users who have the desire to have unlimited access to the website can use proxies. Proxies guarantee complete anonymity, which helps unblock Tumblr in geo-restricted areas like China, Kazakhstan, and Indonesia. Residential proxies are the best Tumblr proxies that come in handy for SEO backlinking, web scraping, and marketing purposes.
Don’t Forget to Promote Other Brands
Like other social media platforms, Tumblr is a fantastic way to promote your brand. However, it’s especially useful for promoting brands that appeal to millennials. Some of the best things to advertise on Tumblr include food, drinks, clothes, beauty products, health supplements, media, and educational tools.
Conclusion
Tumblr is a social media platform for sharing visual content that appeals to your target audience. Using Tumblr, you can display more engaging content and reach a particularly tech-savvy audience.
With its sizeable millennial user base and visual nature, Tumblr is a great choice for establishing a brand presence. Now that you know why you should use Tumblr, it’s time to start. With the right social media strategies, you can create a successful presence on Tumblr and grow your following.
