Around 90% of information delivered to our brains is visual. As such, we learn and process messages better with images.
Marketing has always relied on visuals more than anything else. Ads, product photos, and packaging use images to speak to the audience.
Going by this logic, collaging can deliver better results than simple images. It might seem like a hobby to some, but you can use it to relay a message better.
Do you want to learn how to make the best collages for your business? Keep on reading to know the benefits and some tips for collaging.
Benefits of Using Collages
Beautiful collages grab the audience’s attention. They provide a unique take on your products or services, making them a perfect marketing tool. You only have to learn how to use them for your business.
Display Your Products
If the traditional methods of displaying products are boring, use collages instead. They can better deliver the concept in a specific context.
The good news is you can use a collage maker to exercise your creative juices. You can use it to introduce products or create content for your business page.
Tell a Story
You all heard the phrase, “a picture is worth a thousand words.” Using a free photo collage app, you can tell a story by putting different images together. The best one can trigger certain emotions and build trust among your audience.
Tips for Collaging for Your Business
Creating collages has always been an enjoyable activity from when we were at school. However, now you have a goal to use them for your marketing efforts.
Simply placing pictures together never works. Here are some tips for collaging for your business:
Choose a Theme
To start looking for appropriate images, decide on a theme first. It can be an abstract concept, like “afternoon tea time,” highlighting your product.
That way, you set limits on your creative decisions. You can also use vague themes that invoke certain impressions, such as “refreshing” or “luxurious.”
The key is to stick to one theme for every photo collage. Using different concepts may confuse your customers; it will fail to deliver the message.
Consider the Colors
Color affects consumer behavior so much that it accounts for 85% of a buyer’s decision. The right choice can turn your collage from art to an effective marketing tool.
Don’t hesitate to play with colors to get a good composition. Use contrasts and negative space. Find images with tones that complement each other.
Know When to Use Text
Adding text can provide more information to your audience. It’s a powerful tool, but it can be overwhelming when not used correctly. If you need it for your collage, make sure it’s readable and still goes with the theme.
Learn More About Collaging
Collaging still takes some skill and creativity for you to pull off. In line with our tips for collaging, the end message depends on your choice of images, colors, and theme.
You can always use a free collage app to get started. To learn more, read our other posts.